Case Study

Fortune 1000 insurer cuts time-to-market in half by accelerating the production of tailored marketing communications

Fortune 1000 insurer cuts time-to-market in half by accelerating the production of tailored marketing communications

Pages 4 Pages

Fortune 1000 insurer cuts time-to-market in half by accelerating the production of tailored marketing communications CUSTOMER STORYFortune 1000 insurer cuts time-to-market in half by accelerating the production of tailored marketing communications CHALLENGE IT and agencies create bottlenecks A large, reputable U.S. insurance organization relies on sophisticated marketing strategies to provide high-quality insurance products and services to its nationwide network of credit union partners and their members. The company invests significant time and resources in direct marketing to credit union members, sending millions of communications every month. Its results-driven approach involves a great deal of A/B testing to continually analyze and refine messaging and presentation to m

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