Recall Of OOH Launch Campaign Increases Brand Awareness, Salience And Call To Action
Recall Of OOH Launch Campaign Increases Brand Awareness, Salience And Call To Action
2 PagesKey Take Out Recall of OOH launch campaign increases brand awareness, salience and call to action CASE STUDY - 1 Snacking Brand THE RESULTS • Over two thirds of London Tube users recalled at least one ad format for this brand – for the launch of a new product, this figure is fantastic • 8 out 10 Tube users who could recall the OOH ad acted towards the brand in some way (last 2 weeks) Call to Action 78% (e.g. talk about or
