Exposure To Multiple OOH Ads Increased Interaction With The Brand In The Past Two Weeks
Exposure To Multiple OOH Ads Increased Interaction With The Brand In The Past Two Weeks
2 PagesCASE STUDY - 2 Snacking Brand THE RESULTS • Over two thirds of London Tube users recalled at least one ad format for the Snacking Brand – for the launch of a new product, this figure is fantastic • Bus Wraps complement Tube ads, by reinforcing messages and displaying eye-catching creatives which may quickly increase ‘trust’ when launching a new product • Brand Consideration increased significantly with exposure to the Snac
