OOH Campaign Encourages Non Customers To Switch To The Service Provider's TV Or Broadband
OOH Campaign Encourages Non Customers To Switch To The Service Provider's TV Or Broadband
2 PagesKey Take Outs CASE STUDY – 1 Broadband & TV Service Provider Exposure to London Underground and bus ads has a significant impact on: • Ad awareness • Brand association • Brand consideration • Brand preference THE RESULTS • Significant rise in switch consideration for TV and Broadband • Brand associated with high quality and value for money • Advertising inspired respondents to talk to someone about the Broadband & TV service provider and vis
