OOH Drives Recall for Ice Cream Brand Campaign Objective Increase brand awareness for a favorite ice cream brand, and ensure recall at time of purchase. Solution Activate a five week OOH campaign using a combination of OOH street level and roadside formats. Drive consumers to purchase with a range of OOH formats within proximity to identified locations. Campaign Details Timeframe: 9/5/2017 - 10/9/2017 Market: Los Angeles, Dallas, Houston Format: Bulletins, posters, kiosks, transit shelters 18+ Impression Delivery: LA - 76 Million impressions (264 units), Dallas - 46 million impressions (77 units), Houston 43 million (49 units) Weekly GRPs: LA - 110 Weekly GRPs, Dallas - 160 Weekly GRPs, Houston 160 Weekly GRPs Insights +30% lift in recall of the OOH campaign among

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