OOH Increases Recall for Chocolate Snack
OOH Increases Recall for Chocolate Snack
1 PagesOOH Increases Recall for Chocolate Snack Campaign Objective Increase awareness and drive purchase of a chocolate snack brand in the Boston DMA. Solution Utilize locally relevant OOH messaging with total market saturation, and activate CCO RADAR behavioral targeting for units that over index against Target, Stop and Shop, Bed Bath & Beyond and Shaw’s visitors. Campaign Details Timeframe: 7/3/2017 - 8/20/2017 Market: Boston Format: 25 Posters, 5 Printed Bulletins, 1 Digital Bulletins, 2 Station Digital Units 18+ Impression Delivery: 19 Million impressions Weekly GRPs: 52 Weekly GRPs Insights 18%+ lift in purchase intent among A18-24 26%+ lift in correctly identifying the brand as a “chocolate snack” among 18-24 Which of the following brands have you heard of? % select
