London Underground Campaign Generates High Level Of Awareness, Driving Action Amongst Commuters
London Underground Campaign Generates High Level Of Awareness, Driving Action Amongst Commuters
2 PagesKey take outs Ad recall improved brand perceptions and drove commuters to take action CASE STUDY - 1 Mobile Gaming App THE RESULTS • 77% of London Tube users recalled at least one of the Mobile Gaming App ads in the London Underground multi-media campaign; 84% of those who recalled saw three or more ads • 62% of London Tube users who recalled a Mobile Gaming App ad have interacted with the brand in the past two weeks41% 24% 15% 12% 10% 2%
