Each semester, the admissions team at Midlands Technical College (MTC) invites area high school seniors to visit their campuses, learn about MTC, and get excited about going to college. These Senior Day events are held several times a semester, usually on Fridays. MTC was primarily using email to communicate with prospective students about the event but soon found that students weren’t responding or even checking their email. They would show up on the wrong date or at the wrong time. When staff asked if they had gotten the email reminder, many students didn’t know which email address they had provided. “We wanted to move into a communication method where students were already communicating, so that it was more likely that they would see our messages, and also, hopefully respond t

Join for free to read