In 2015, the Texas Higher Education Coordinating Board adopted a new goal: By 2030, 60% of 25-34 year-olds in the state will hold a post-secondary degree or certificate. The current number: 38%. University of the Incarnate Word (UIW) is committed to supporting this goal. Its Extended Academic Programs offer a range of adult learning opportunities designed to provide high- demand skills while accommodating students’ already busy lives. This includes undergraduate and graduate degrees, as well professional development programs. In an effort to expand its reach to adult students, UIW recently sought a better system for managing every stage of the recruiting and enrollment funnel. They needed: • a centralized tool for tracking prospective students and applications across departm

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