Publishing & Events RCNi helps Nurses to complete their professional qualications through an innovative and highly personalised email program The Challenge Every 3 years around 75,000 Nurses must provide evidence for re-validation. RCNi Portfolio allows Nurses to store evidence, measure progress and have access to their CPD. The rate at which each person progresses through the required CPD hours needed varies from person to person. Driving visits to the site is a key driver for RCNi in terms of increasing engagement with the content as well as serving to remind Nurses to progress their CPD. The Solution As part of a regular account review, RCNi asked Adestra for help to design an email program that would help increase engagement and oer suggestions on how they can direct

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