Implement at scale more cost-eectively but utilise framework for other brands Publishing Incisive Media automate personalised content based on actual behaviour to deliver improved results The Challenge Galvanised by an Adestra Breakfast seminar where another Upland Adestra client talked about their personalisation in email, Incisive Media embarked on a project to raise the bar and deliver automated, personalised content in email based on actual content consumed. Historically, personalisation had been delivered through inferred or preferences given, usually at the point of sign-up. But preferences change and with a desire to improve email engagement, a pilot project was realised which brought together Upland Adestra’s Customer Success Manager (CSM), Digital Design and Technic

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