RC Willey RC Willey combats browser injected ads to improve the conversion rate +9% Overall Site Revenue Per Session Overall Site Conversion Rate Lift +10% - 25% Overall Site Exit RateThe problem RC Willey, an American home furnishings company noticed a lot of their shoppers dropping off from product pages. While aware of browser injected ads like popups, videos, adult con- tent and even competitor ads often showing up on a site on the consumer browser, the brand couldn’t effectively measure their impact on its conversions. The contextual nature of these ads and their design further made it impossible for shoppers to identify them. They would only realize these were ads from other sites after clicking on them and being redirected to another site. The browser injected ads ruine

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