Case Study

RC Willey Home Furnishings

RC Willey Home Furnishings

Pages 2 Pages

RC Willey Home Furnishings saves 80 hours per every printer driver deployment with PrinterLogic. More than 80 years ago, Rufus Call Willey began selling Hotpoint appliances door to door in the tiny farming community of Syracuse, Utah. Capitalizing on his growing reputation for quality and affordability, he operated out of his red pickup truck until opening the first retail building under his own name in 1950. By 1990, RC Willey had opened six stores throughout Utah and had become one of the best-known home furnishings retailers in the state. Its good standing with customers—and its revenues—attracted the interest of Berkshire Hathaway, Inc., which would acquire the company just five years later. Just before the turn of the century, RC Willey began its first out-of-state expansion

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