Case Study
Jabra removes browser injected ads to increase conversions and revenue per session
“I was definitely skeptical at first, but then Brandlock delivered. Our overall conversion rates have increased by double digits – all by blocking unwanted ads.” Overall Site Conversion Rate Lift +12.4% +8.1% 200% Overall Site Revenue Per Session Increase in Page Views Per Visit JABRA Jabra removes browser injected ads to increase conversions and revenue per session Brian Egholm Anderson Sr. Director, End Customer Marketing JabraThe problem Jabra is a global brand specializing in intelligent audio solutions. The brand was aware of browser injected ads like popups, competitor ads, video ads, adult content, and others showing up on retail sites frequently. But they had no effective way of measuring the exact impact of these ads on the shopper’s journey