“Brandlock clearly demonstrated that your most unhappy customers are not only your greatest source of learning - but also incremental revenue lift. We learned that removing their distractions and frustrations has an immediate and profound impact on revenue.” -3.5% decrease in cart abandonment Novica Novica removes browser injected ads to reduce cart abandonment and improve conversions +5.8% increase in revenue per session increase in conversion rate +8.9% -5.9% decrease in bounce rate Charles Hachtmann CTO & CMO, Novica SVP eCommerce & TechnologyThe problem Novica was aware of browser injected ads like popups, competitor and video ads, adult content and others showing up on luxury shopping sites. But the brand didn’t have an effective way of

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