Overall Site Conversion Rate Lift +10% +4.5% 200% Overall Site Revenue Per Session Increase in Page Views Per Visit CARTIER Cartier boosts CR (+10%) by eliminating browser injected ads.The problem Cartier was aware of browser injected ads like popups, competitor and video ads, adult content and others showing up on luxury shopping sites. But the team had no effective way of measuring the impact of these ads on the shopper’s journey and hence, their sales. The contextual nature of the ads and the design seamlessly blending into their catalog and product pages made it even harder to spot them. It was only when they were clicked on, that a luxury shopper was redirected to another site or a competing online retailer. This not just compromised the on-site shopping e

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