Case Study

Nine West increases conversions by removing browser-based ads

Nine West increases conversions by removing browser-based ads

Pages 5 Pages

“When shoppers complained about injected ads, pop-ups, and offers, we turned to BrandLock for help. Immediately, we saw a boost in shopper engagement, conversion rate, and most telling - revenue per session” Andy Cho SVP eCommerce & Technology NINE WEST 7.1% Overall site Decrease In Cart Abandonment Rate Nine West increases conversions by removing browser -based ads +6.1% Overall Site Revenue Per Session Lift Overall Site Conversion Rate Lift +8%The problem Regular shoppers on Nine West started to complain about intrusive pop up ads on their retail site. But these ads were not being served by Nine West at the time and they couldn’t really see how where they were showing up or how many ads were there in all. But after meeting with BrandLock, they saw a

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