RadiumOne Delivers a Holiday Bonanza for Boots Case Study The UK’s leading pharmacy-led health and beauty retailer With over 2,500 stores ranging from local community pharmacies to large destination health and beauty stores, Boots is the UK’s leading pharmacy-led health and beauty retailer. Boots UK is part of the Retail Pharmacy International Division of Walgreens Boots Alliance, Inc, the first global pharmacy-led health and wellbeing enterprise. Background Results Objective Drive sales during the holiday shopping season Boots’ goal was to get in front of gift givers during the holiday shopping season to promote its wide variety of gifting options. Competing against both brick- and-mortar and e-commerce retailers, the company sought to increase sales and attract new high-v

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