SOLUTION: Target in-market insurance customers in real-time The RadiumOne campaign was built around three data-driven strategies: Gather the Signals of High Intent: To understand when consumers were in the market for insurance policies, RadiumOne analyzed all of the most valuable signals of consumer prospecting and intent from across the entire digital ecosystem and the whole consumer journey, such as browsing behaviors on relevant web sites and social data gathered from our Po.st sharing tool. Identify Highest-Value Targets in Real-Time: RadiumOne’s real-time data activation technology enabled the company to target consumers who demonstrated high intent and reach them programmatically, at the very moment it mattered most. Deliver Ads at the Right Time, Right Place: Whether

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