SOLUTION: Define, Identify & Target “Entertainment Lovers” RadiumOne created an innovative campaign for iflix that centered around three data-driven strategies: Identify High-Value Customers: RadiumOne undertook a deep analysis to get to know iflix’s most valuable users and understand what makes them tick. One trait identified with iflix’s best customers was that they virally shared a lot of movie trailers, celebrity news and other showbiz content via news outlets, mobile apps and social networks. Find Similar Customers Through Programmatic Ads: RadiumOne then applied its customer modeling technology to identify prospects matching the profile of iflix’s highest value users. RadiumOne’s programmatic advertising platform enabled iflix to target these consumers in real-time on 3rd pa

Join for free to read