Boots Opticians CASE STUDYBoots is the UK’s leading pharmacy led health and beauty high street retailer. The company has over 2,500 stores in the UK ranging from local community pharmacies through to large health and beauty stores. Boots UK is part of the Retail Pharmacy International Division of Walgreens Boots Alliance, Inc, the first pharmacy led health and well being enterprise. The Challenge Boots with its strong position in the health and beauty marketplace has decided that it will offer the best range of eye health products and services on the high street for kids of all ages from babies to young adults. By doing so the aim is to be seen as first choice eye care provider amongst parents. Alongside this is the understanding that 80% of what a child learns is through their sigh

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