SOLUTION: Define, Identify & Target High-Value “Luxury Shoppers” The RadiumOne campaign was built around three data-driven strategies: Identify the Signals of High-Value Customers: By studying the interests, traits and behaviors of the client’s high-value customers, we were able to identify the signals representing high intent. For example, we learned that their most profitable customers read lots of political news, drove hybrids or SUVs, and that most of them had pets. Target Similar Customers Programmatically: Using the profile we had built, we developed a media plan aimed at finding prospects who demonstrated similar characteristics and were therefore likely to convert. We ran contextual display ads across thousands of desktop and mobile web sites. Optimize Campaign Perform

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