Case Study
Rabobank: Creating exceptional customer experiences to drive competitive advantage
Share this Martijn Hagens Program Manager Rabobank Formed in 1972 and headquartered in Utrecht, Netherlands, Rabobank is a multinational banking and financial services company. With operations across Europe, North America and Australia, the bank employs more than 46,000 people and managed assets of more than EUR 674 billion as of June 2015. Business challenge With its local banks taking tailored approaches to customer management, Rabobank wanted to deepen its understanding of individual customer needs and respond with personalized services. Transformation Working with IBM, Rabobank consolidated more than 50 systems into a single Oracle customer relationship management platform, empowering teams with unprecedented insight into clients. Rabobank Creating exceptional custom