Share this Evolufarma offers cutting-edge solutions to help pharmacies better understand customers’ needs and inspire loyalty. Founded in 2013, the company now serves around 140 pharmacies, and is one of the fastest-growing young businesses in Spain. Business challenge Many pharmacies rely on walk-in trade – but if they fail to understand their customers, they miss out on valuable opportunities to recommend relevant products, cross-sell goods and foster loyalty. Transformation Evolufarma built a sophisticated customer relationship management (CRM) solution that runs on IBM® CloudTM, helping pharmacies gain game-changing insight into customer needs and sales patterns. Evolufarma Unlocks tangible competitive advantage for pharmacies “IBM has proven to be a strong, reliable part

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