www.scala.com ©2009 Scala. Scala and the Exclamation Point Logo are registered trademarks of Scala. reach its customers and attract new business. The goal was to find a partner that could provide the best solution but still maintain the credibility and profitability of the bank’s business. The Hulskamp Group BV , a Scala certified reseller, proposed a digital signage network with plasma screens located in the bank and next to the bank’s ATM machines. Each plasma screen would display short focused ads about the bank’s varied products and services while customers waited to use the ATM machines. The network would be managed from a central control location over an ASDL infrastructure. To ensure success, the proposed solution required the best software to design, schedule and

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