01 PUREFORMULAS TURNS TO CROSS-CHANNEL AUTOMATION TO KEEP UP WITH CHANGING CUSTOMER EXPECTATIONS Learn how PureFormulas leveraged Linc’s customer assistance platform to meet their shoppers on the channels they use most and deliver a customer experience that drives brand loyalty. PureFormulas, the nation’s leading online health supplements retailer, wanted to adapt their customer experience to changing customer behavior. Their shoppers were eager to connect with them on new conversational channels such as SMS and Facebook Messenger, and PureFormulas knew they needed the right technology partner to help them successfully extend their customer experience to this new terrain. “Customers today spend more time on social media and chat channels and expect immediacy and responsivene

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