A 360-degree customer view is a comprehensive aggregation of data from all customer touchpoints—such as purchase history, website visits, and service inquiries—used to create a unified, actionable profile. In today’s non-linear retail journey, this approach enables consistent, personalized experiences across digital and physical channels by breaking down internal data silos. The benefits include improved customer segmentation, higher customer lifetime value (CLV), enhanced customer experience (CX), and increased internal efficiency. Retailers that leverage this view can deliver tailored interactions, reduce churn, optimize marketing efforts, and gain a competitive edge in an increasingly complex marketplace.

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