01 CREATING A COHESIVE, END-TO-END CUSTOMER JOURNEY FOR THE RIDGE Learn how The Ridge leveraged Linc’s customer assistance platform to provide customers with a cohesive experience across the entire buying journey to drive brand loyalty and engagement. The Ridge, makers of RFID-blocking metal wallets and other durable everyday products, knew that when it comes to carrying their money and cards, customers have no shortage of choices, both practical and stylish. T o stand out from competitors, this ecommerce company needed to differentiate themselves with a truly top-notch customer experience. The Ridge turned to Linc to help them deliver cohesion and engagement across their customer journey. A streamlined, functional product like The Ridge Wallet called for an equally streaml

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