Micromania, France's leading video game retailer, partnered with Insider to address eCommerce personalization and customer retention challenges. Utilizing Insider's cross-channel marketing automation and Customer Data Platform (CDP), Micromania achieved a 64% uplift in conversion rates and a significant increase in ROI. Key strategies included personalized pop-ups and gamified product discovery experiences, which enhanced customer engagement. Insider's fast integration enabled Micromania's marketing team to launch campaigns within two weeks, capturing valuable customer data and transforming unknown visitors into engaged customers.

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