Case Study

Programmatic Approach To Media Drives 20% Lift In Outcomes

Programmatic Approach To Media Drives 20% Lift In Outcomes

Pages 1 Pages

DataXu, Inc. • dataxu.com • 281 Summer Street, 4th Floor, Boston, MA 02210 • 1.857.244.6200 • @DataXu Boston • New York • Chicago • Detroit • San Francisco • LA • Cologne • London • Madrid • Montevideo • Milan • Paris • Sao Paulo • Singapore • Sydney • Bangalore CS-AUTO-FORD-01 PROGRAMMATIC APPROACH TO MEDIA DRIVES 20% LIFT IN OUTCOMES CASE STUDY AUTOMOTIVE CHALLENGE Like many large advertisers, Ford Motor Company allocates a substa

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