A mobile communications advertiser faced a challenge with customers not making payments after their initial purchase, resulting in sales disapprovals. To address this, the company partnered with MediaDonuts and shifted to a programmatic campaign on The Trade Desk. The goal was to generate high-quality leads, improve the high-value customer ratio, and lower cost per acquisition (CPA). After a month, the campaign achieved a CPA of $7.75, 57% lower than the previous platform. The high-value customer ratio improved to 23%, doubling the performance. The campaign exceeded its goal by 38%, and the advertiser signed a half-year contract to continue with The Trade Desk.

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