Top Insurance Company Identifies In-Market Prospects Case Study Automotive, motorcycle & retirement insurance firm One of the largest insurance providers in the United States was seeking leads for its sales agents of consumers in the market for automotive, motorcycle and retirement insurance. It tasked RadiumOne to help unlock the power of digital advertising. Background Results Objective Deliver high quality leads cost effectively The insurance company asked RadiumOne to deliver high-quality leads in the form of consumers looking to find an agent or to start the process of getting a quote. With a certain Cost Per Acquisition (in this case, Lead) goal in mind, its primary goal was to get leads that converted to customers at a high enough rate to continue investing in the

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