Programmatic Audio Outperforms A Direct Audio Buy In A Head-To-Head Test
Programmatic Audio Outperforms A Direct Audio Buy In A Head-To-Head Test
1 Pages© 2017 The Trade Desk, Inc. CONFIDENTIAL. Not meant for distribution outside The Trade Desk, its partners, and clients. thetradedesk.com | sales@thetradedesk.com Increasing awareness and site traffic among niche audience With a limited budget, a cross-border service provider between the U.S. and Mexico wanted to raise brand awareness with their Hispanic audience and increase unique traffic to their website. The advertiser sought premium in
