PepsiCo Tropicana achieved significant success in Malaysia with a pioneering programmatic digital out-of-home (pDOOH) campaign and retargeting strategy. Collaborating with Publicis Media and The Trade Desk, Tropicana aimed to boost awareness and engagement for its Twister beverage brand. Results included a 19% increase in brand lift, 3.5 times higher click-through rates, and a 6% increase in brand consideration. The campaign's innovative approach and impactful results have set the stage for future endeavors, highlighting the effectiveness of programmatic advertising in driving measurable outcomes.

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