We packed and shipped 4 SKUs of Explorer's product to better-for-you coffee drinkers in the general population, balancing demographics such as age, region and gender. In less than 10 days, the Explorer Cold Brew team received comprehensive feedback on both products from our Highlighters. They could then refine their messaging and online purchasing experience to cater to their target audience. What we delivered: • Instant access to a live dashboard of results coming in on day 1 • Understanding of key drivers of interest in the Explorer Cold Brew products and messages that resonated most • Robust verbatims describing impressions of Explorer Cold Brew's brand story and website. • Qualitative consumer perception around the right taglines, product benefits and packaging that will appeal to

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