Priority Pass: Global Profile Raising - Case Study - Brands2Life CHALLENGE Priority Pass, part of Collinson Group, came to us to raise its media profile, particularly in the UK but also across key target markets in AsiaPac and the US. Priority Pass faces stiff competition for this lucrative market, particularly from companies like Dragon Pass in Asia. The company is also going through a large-scale modernisation programme and wanted to promote its new offering and identity to customers, along with its new digital capabilities. APPROACH Brands2Life works with the UK and global marketing teams, as well as our international network of agencies, to develop compelling stories to drive brand awareness of Priority Pass, beyond its nearest competitors. We coordinate a global network of agencies, s

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