1 | Slack and Company, LLC | 233 N. Michigan Ave., Suite 3050 | Chicago, IL 60601 | T 312-970-5800 | W slackandcompany.com Raising the profile of Nuveen Closed-End Funds Income investors tend to be high earners: people who invest for the long term but also value strategies for regular distributions and higher returns. This is the group Nuveen wanted to attract with its portfolio of closed-end funds (CEFs). So they recruited the help of Slack and Company. Our job was to re-establish the brand with a new theme and value proposition. In addition, we needed to define a strategy that would educate financial advisors and investors on the merits of this fund category and Nuveen’s leadership in CEFs. Closed-end funds have been around since the mid-1800s when they provided an innov

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