Informa: Raising the volume on IoT World 2017 -Brands2Life Challenge: Internet of Things World was founded three years ago and for the 2017 show needed to remain representative of the fast-moving IoT industry – in size, variety and maturity. We started working with the team in January 2017 with a remit to ensure the show organizers are seen as thought leaders in the IoT space, that the size of the show continues to grow, and that the show adds as much value as possible to sponsors and participants. Approach: Our strategy was to become a seamless extension of the IoT World marketing team, and use their relationship with the analyst firm Ovum to create compelling stories for use in the media and on social media platforms. The overall goal was to increase the number of media and analysts in

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