Canary Wharf: Launch of Crossrail Place - Brands2Life Brands2Life was tasked with raising awareness for the opening of Crossrail Place at Canary Wharf. We created compelling content to drive footfall and change perception, including securing briefings for Lord Foster (who’s firm designed the roof) and Sir George Iacobescu (CEO of Canary Wharf Group). We also hosted media previews and engaged with listings and lifestyle press. 61 pieces of coverage appeared, including a four-page profile of Lord Foster in ES Magazine, a full- page profile of Sir George Iacobescu in The Sunday Telegraph, five pieces in the Financial Times, a segment on BBC London and 23 further pieces of coverage.

Join for free to read