Collinson Group: Global corporate campaigning - case study - Brands2Life CHALLENGE As a global leader in influencing customer behaviour, Collinson Group provides a range of services in loyalty and reward, lifestyle benefits, insurance and assistance services. Collinson Group challenged us to articulate its corporate proposition in a way that tells a consistent story across the company’s different brands. APPROACH We helped to shape the Collinson Group narrative through the development of its corporate messaging and profiling the Group’s leadership team, acquisitions and services. As part of our communications planning, we created a series of global thought leadership campaigns. One such campaign is focused on the rapidly growing mass affluent middle class – a target for Collinson Group’s

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