Printed.com – using responsive design to help increase open rates by 18% The Challenge Printed.com split their customer database into ve segments: printers, creatives, charities, schools and others. These are then split into three further groups: active customers, lapsed customers and people who have registered but never bought. This is great in terms of best practice and allows them to target each group accordingly. The real challenge here was to improve email results for each segment. The Solution Some of PureCampaign’s key features have become valuable tools to send better targeted email campaigns. The Subject Line Selector helped printed.com rene their messaging and learn about which tone of voice to use for each segment. The Intelligent Time Sending feature became really useful to m

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