Brighton Marathon run with Pure360 email marketing soware The Challenge Want to know how they achieved great results? Tom Naylor, Race Director at Grounded Events shares the secrets of their success... Brighton Marathon use Pure360’s PureCampaign platform to conrm registration and send a number of generic updates to runners. The benet of using PureCampaign was that reporting functions allowed Tom to know to what extent important messages were being read, and automatically schedule resends to non opens (one of the new PureCampaign features, very popular). Email marketing also contributes to keeping the event sponsors happy, as it allows Brighton Marathon to promote sponsors’ relevant products and services inside the email campaigns. The Solution Brighton Marathon has the type of mailing

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