The Challenge Deep Blue Sports old email system did not give them any kind of reporting. This was stopping them from sending targeted oers throughout their sales cycle. Without knowing who was opening their emails, when and why was a real challenge to then obtain the results they wanted. The Solution Less than a year ago they became a Pure360 customer and do not regret it! Deep Blue Sports now have all the tools they need to improve their email campaigns. Daniel Reed, Head of Internet Marketing, comments “We looked at a range of email providers, but Pure360 oered a fantastic service at a very competitive price, with a solid service that gave us the reports, analysis and optimisation tools we needed”. With powerful features in hand the team now has the chance to optimise each and every ca

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