Print-on-demand website for retailers gives crystal maker a clear advantage FULFILLMENT SERVICES D I A M O N D M A R K E T I N G S O L U T I O N S : : C A S E S T U D Y w w w. d m s o l u t i o n s . c o m : : p 6 3 0 . 5 7 0 . 6 0 1 0 : : f 6 3 0 . 4 6 8 . 5 0 4 4 CLIENT Swarovski is an international designer and marketer of crystal jewelry and collectibles, selling primarily through independent retail stores. Since many of their products are given as gifts, a significant percentage of the firm’s annual revenue is dependent on retail sales during the holiday season. To support their retailers, the company prints and distributes an annual catalog for stores to use in promoting their Swarovski lines. CLIENT CHALLENGE Retail participation in the catalog program was eroding due to t

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