CLIENT Motorola, a Fortune 100 company, is a global leader in wireless communications technology. Its Radio Products Division sells to commercial and government customers via an independent dealer network. In response to their dealers’ requests to offer their customers a complete wireless solution, Motorola expanded their offering beyond traditional two-way radios. CLIENT CHALLENGE Once the new products were in the pipeline, Motorola wanted to use a dual-purpose direct mail approach to introduce their new product lineup to their dealers. The mail campaign needed to introduce the products in a compelling way while also providing the dealers with a sales tool they could use. ENTER DIAMOND MARKETING SOLUTIONS Diamond Marketing Solutions designed and produced an innovative, compre

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