CLIENT One of the nation’s largest gaming companies operates dozens of casinos across the U.S. Each property has a separate marketing staff that develops unique programs to support the club loyalty program, as well as property promotions and events. CLIENT CHALLENGE While empowering for the individual casino managers, the company’s decentralized marketing approach made it difficult to control the consistency of its brand, leverage economies of scale and take advantage of database marketing synergies. ENTER DIAMOND MARKETING SOLUTIONS Diamond Marketing Solutions met with each of the properties to share and highlight the similarities of their efforts and establish a dialog among the staff. We then helped each property develop a standardized data matrix and output program to fit its

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