Client Founded by restaurateur Rich Komen in 1969, Restaurants Unlimited (RUI) operates more than 55 upscale dining locations encompassing a dozen different concepts, including its flagship chains, Palomino Restaurant Rotisseria Bar and Kincaid’s Fish, Chop & Steak House. Its single location destinations include Cutter’s Bayhouse (Seattle), Horatio’s (San Leandro, California), and Skates on the Bay (Berkeley, California). Client Challenge With more than 350,000 members in its Preferred Email Dining Club (PEDC), Restaurants Unlimited recognized a revenue-generating opportunity to convert its non- paying email members to an exclusive paid-membership loyalty club, “Eat, Drink and Dine.” Acknowledging the state of the economy, RUI was also more interested than ever in retaining its l

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