Norbridge -- Maritime and Ports | Case Study | Pricing Effectiveness and Efficiency case study - Pricing Effectiveness and Efficiency A large railroad's general merchandise marketing department needed a better way to understand its existing portfolio of prices and more effectively and expediently respond to new price requests. Business managers had access to a variety of mainframe reporting systems, but each system offered only part of the picture needed to respond properly to bid requests. In many situations, managers had to go back to the original paper contracts for the most granular data. Since it was difficult to respond quickly to urgent customer inquiries, proactive marketing often took a back seat to "fire fighting." The client's history of mergers complicated the situation: separ

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