Norbridge -- Pharmaceuticals | Case Study | Driving Growth Through Internal and External Investment Case Study - Driving Growth Through Internal and External Investment A small European-based pharmaceutical company had a vision of growth from the third tier into the top 10 of the global pharmaceutical industry. They needed a strategic framework to guide both investment in internal capabilities and external corporate development activities along a path that would enable them to realize this vision. The basic questions included: What are the 2 or 3 alternative pathways available to us and which one makes the most sense for our unique situation? What are the milestones we should use to drive short- and mid-term strategic and tactical objectives? What should be the timing and sequence of majo

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