DeLaval, a global supplier to dairy farmers, faced challenges with inconsistent pricing across markets, leading to inefficient internal processes and customer confusion. The company relied on a cost-plus pricing model set by the parent company, which caused price discrepancies and cross-border risks. To address this, DeLaval partnered with Vendavo to implement a value-based pricing strategy. With Vendavo Pricepoint, DeLaval standardized pricing, aligning it with market value and improving governance and efficiency. This transition improved customer relationships, enhanced internal processes, and increased profitability by providing consistent, market-driven local prices.

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